Faction was founded in 2006 by a group of friends with the aim of creating the best designed and freestyle skis you can buy.

Ten years on and Faction have been at the driving end of new technologies like super fat skis, rocker, lightweight hybrid cores, recycled materials, symmetrical twin tips with a nod back to traditional, hand-crafted manufacturing techniques. Advances in equipment have allowed thousands of people around the world to ski more safely, with more fun and less physical exertion. A testament to the determination and drive of the founders, is that these same talented friends are still living, designing and testing all their products in Verbier.

In 2013, after two years of research and planning, Faction launched their first range of technical outerwear. With a global distribution network of 340 retailers in 31 countries, they have not only become the fastest growing ski and outdoor clothing company, in the €10 billion snow sports market, but have also won over 50 awards for quality and innovation.

www.factionskis.com